The concept of Virtual Reality (VR), which entered our lives at the beginning of the Computer Age, continues to develop day by day.  Virtual Reality (VR), which opens the doors of a computer-aided and interactive environment similar to life itself to users, is one of the most important applications of our time

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What is Virtual Reality?

Virtual Reality (VR) is an experience that can be expressed as making computer simulation looks real. It refers to technologies that use devices called VR headsets to produce sounds, images, and other sensations that copy a real environment or create an imaginary world. Virtual Reality (VR) takes users into a completely virtual world. Everything that is felt with Virtual Reality (VR) is a three-dimensional universe created by computers. When an artificial environment is created, users think that the real world is disabled.

The first attempts at Virtual Reality (VR) applications were made in the 80s ( about 40-50 years ago), but the technological infrastructure was not enough at that time. With the proliferation of infrastructure work, virtual Reality (VR) has become usable in daily life after the 2010s.

Virtual reality (VR) is currently used in almost all areas such as education, industry, health, travel gaming, and entertainment. For example, in 2018, Walmart began using virtual reality (VR) application designed by the Oculus Go company for the training and orientation of its employees.

To give another example, the US military has concluded an agreement with Microsoft for the use of HoloLens in military training. This application, which uses virtual reality (VR), allows reading measurements such as the heart and breathing rates during training, and the impression that it is integrated with performance data.

What Are the Tools Needed For Virtual Reality?

The virtual reality application, which was first used with smartphones and tablets, has been used with a new generation of glasses designed to meet the purpose of this experience with the developing technology. Thanks to these Virtual reality glasses, we can not only see virtual reality (VR) but also hear virtual sounds and move virtual objects. We can list the brands of widely preferred virtual reality glasses as follows:

  • HTC Vive
  • Oculus Rift
  • Sony Playstation VR
  • Google Cardboard
  • Samsung Gear VR

 

In Which Areas is Virtual Reality Used?

 Especially with the pandemic that occurred in 2020, it was seen that easy access can be provided by using virtual reality (VR) technology in the field of science and art. Virtual reality (VR) was used so that people could visit famous museums in various parts of the world with the help of VR glasses while sitting at home. For example, the French Cultural Center in Turkey has launched a cooperation with the Louvre Museum o that people can visit through Virtual reality technology during the pandemic period. Users were able to see many works of art in virtual form, including the Mona Lisa painting, which is on display in the museum.

Virtual reality (VR), the impact of which continues to grow in personal applications, has also become widely used in computer games. Virtual reality (VR) creates fantastic worlds which are similar to real-life in games. Among Us, a game about running around a spaceship with your friends and trying to find out who is an impostor recently started using the Virtual reality (VR) experience.

 

How Do Brands Use Virtual Reality?

Many chain brands have started to take advantage of Virtual Reality (VR) technology, especially to make employee training interesting. For example, KFC started using The Hard Way VR, a project dedicated to KFC employees. The interactive training, guided by the voice of Colonel Sanders, the founder of the brand, aims to teach its employees how to prepare crispy chicken in the original recipe of KFC. To turn orientation into a fun experience, the brand uses gamification, where cooking chickens is award-winning. Employees receive a special certificate at the end of this experience, where they try to complete a 5-step cooking process to get out of a virtual escape room.

With the developing infrastructures, the concept of virtual merchandising that has emerged has started to spread. Virtual Reality (VR), which brings the perception of the storefront and the shopping experience to a very different point, allows you to make purchases without leaving home. For instance, Central Marketing Group, which operates as an international fashion and beauty distribution business of Central Retail, has created a new concept of a virtual shopping center. Central Marketing Group, produced a virtual shopping mall with the telephone network AIS,5G, by using virtual reality. Popular chain brands like Dyson, Calvin Klein, Clarins, Guess, Fossil, and Tommy Hilfiger will be found in online stores.

Another area where brands are starting to use Virtual Reality (VR) technology is marketing. For example, North Face in Korea has provided its customers,an ice skiing experience with a Virtual Reality (VR) system located in its stores. Eric Oliver, director of digital marketing at North Face, who designed the experience, said: “You will be able to understand how sports feels in our stores. We just want our customers to follow these sports through videos and experience those moments,”and he explained,  that the brand has other projects in the field of Virtual Reality (VR) in the future.

 

Virtual Reality (VR), which allows combining the real world and an imaginary world is a technology that continues to develop in the long term. Thanks to hardware and software developers developing technology that facilitates human life, it is increasingly starting to offer experience in many fields. Virtual Reality (VR), one of the most important developments of the computer age, seems to be used by many brands in the near future.