Augmented Reality (AR), which is becoming popular today, is a type of experience that enriches existing reality. This technology is formed by combining the physical elements that we perceive in our environment with computer-based data such as graphics, video, sound.
In other words, Augmented Reality (AR) is to overlay virtual objects on real images with the help of the object recognition features of devices. In order to use this technology; internet access and devices to define augmented reality (smartphone, smart glasses etc.) are needed.
Augmented Reality (AR) technology, whose usage areas have increased with the development of applications, is used in many different sectors today. In recent years, especially brands have made it a trend to attract the attention of customers using Augmented Reality (AR). Banners, animations, and attractive advertisements designed with this technology allow companies to market their products more easily. Apart from the marketing sector, it is possible to come across Augmented Reality (AR) technology in many different areas such as cinema, shopping, real estate, art galleries and museums, games, and videos.
Top AR Trends to Follow in 2022
With the rise of the pandemic, businesses in various industries started using Augmented Reality (AR) in 2020 and 2021. And it is certain that this trend will continue in 2022. According to a study conducted in the last quarter of 2021, the augmented reality market is expected to grow above a CAGR (compound annual growth rate) of 31.60%. And the growth of USD 108.57 billion from 2020 to 2025 is also one of the expectations.
- User Manuals with Augmented Reality
One of the Augmented Reality projects, which is expected to become widespread in 2022, will be the use of user guides with augmented reality technology. Augmented reality user manuals will replace printed manuals that are very complex and have good visuals. AR guides will allow the user to point their camera at any device and see 3D visuals of how to fix a problem.
2. Using Augmented Reality with Artificial Intelligence
One of the most interesting Augmented reality (AR) trends predicted for 2022 is to combine this technology with artificial intelligence. Having a huge role in advancing artificial intelligence, Augmented reality (AR) doesn’t just work with manual human programming. Neural networks and machine learning can perform these tasks much more efficiently and greatly improve the augmented reality experience. An application that will personally provide you automated ideas utilizing the AR interface while you are in a store is an example of how Augmented Reality (AR) and artificial intelligence may be used together.
3.Using Augmented Reality in Face Filters
Augmented reality technology will help customers see how a product will look on them so they can make easier decisions. Warby Parker Sunglasses, Lenskart, and Sephora (make-up brand) are some brands that are taking advantage of this technology. Sephora has notably developed a virtual assistant that uses facial recognition so customers can try on different colors of makeup.
4. Increasing Driver Safety with Augmented Reality
Augmented reality (AR) technology, which has become popular in the automotive industry, can also help drivers to feel safe. Information supporting drivers’ road views can be processed into an application using Augmented reality (AR) on one-to-one displays (HUDs), which may be familiar to those interested in games.
Aside from the application of Augmented Reality (AR) for drivers, Augmented Reality (AR) technology may also contribute to the automobile industry’s marketing area. BMW and Accenture have collaborated to create an Augmented Reality (AR) application that allows users to test drive a new car. Customers will be able to view how various hues of automobiles stand in front of their doors.
5. Using Augmented Reality in In-Store Navigations
Customers can simply navigate a big shopping center and discover a suitable product with the help of augmented reality (AR). Augmented Reality in-store navigation will most likely take the shape of a mobile app. With the use of advanced programming languages such as Python try-catch, these apps may give users Augmented Reality( AR) instruction. AR-powered technology can provide an optimal shopping path, indicate the exact position of the requested item, and even send shoppers to the discounts and gifts departments. For example, Lowe’s, one of America’s leading home improvement retailers, presently employs an in-store navigation app.
6. Using Augmented Reality in Health Care
The use of Augmented reality (AR) technologies in the healthcare field, especially in surgeries and other medical procedures, is increasing. XVision headphones produced by Augmedics are an example of that. Using this headset, surgeons can see 3D visualizations of human organs through the patient’s skin and body parts, as if they had X-ray vision. Augmedics and other companies with Augmented reality (AR) devices predict sales to increase significantly in 2022.
All of the Augmented reality (AR) trends we mentioned earlier are growing already and will continue to play an important factor in the years to come. The growing use of this technology has attracted new and established businesses and prompted entrepreneurs and marketers to consider investing in AR app development. Augmented reality technology, which is on the rise in 2022, will force business people to consult experts and continue to come up with creative ideas to achieve a larger share of expected market growth in the next few years.