{"id":230552,"date":"2021-05-26T19:13:43","date_gmt":"2021-05-26T19:13:43","guid":{"rendered":"https:\/\/holonext.com\/?p=230552"},"modified":"2022-04-21T14:04:12","modified_gmt":"2022-04-21T14:04:12","slug":"artirilmis-gerceklik-eticaret","status":"publish","type":"post","link":"https:\/\/holonext.com\/tr\/artirilmis-gerceklik-eticaret\/","title":{"rendered":"E-ticaret ve Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) kullan\u0131m\u0131"},"content":{"rendered":"

Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) E-ticaret sekt\u00f6r\u00fcnde son birka\u00e7 y\u0131ld\u0131r kullan\u0131lmas\u0131na ra\u011fmen \u00f6zellikle pandemi sonras\u0131 d\u00f6nemde \u00f6nemi \u00e7ok daha fazla artt\u0131. Pandemi ile birlikte fiziksel ma\u011fazalar\u0131n kapanmas\u0131 ve online e-ticaret sitelerinin yeniden y\u00fckseli\u015fi AR teknolojisinin kullan\u0131m\u0131n\u0131 da art\u0131r\u0131lm\u0131\u015f durumda.\u00a0<\/span>Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) uygulamalar\u0131, \u00f6zellikle de tamamen web siteleri \u00fczerinden \u00e7al\u0131\u015fabilen <\/span>WebAR<\/span><\/a> Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) \u00f6zelli\u011fi sayesinde m\u00fc\u015fteriler ma\u011faza u\u011framadan \u00fcr\u00fcnleri bulunduklar\u0131 yerlerde deneme \u015fans\u0131n\u0131 elde etmeye ba\u015flad\u0131lar. M\u00fc\u015fteriler art\u0131k mobilya \u00fcr\u00fcnlerinin sadece foto\u011fraflar\u0131n\u0131 ya da videolar\u0131n\u0131 g\u00f6rmek istemiyor ayn\u0131 zamanda\u00a0 bu \u00fcr\u00fcnleri kendi bulunduklar\u0131 alanlarda nas\u0131l durdu\u011funu da deneyimlemek istiyorlar.\u00a0<\/span>Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) teknolojisi kullan\u0131m\u0131 sayesinde m\u00fc\u015fteriler sat\u0131n alacaklar\u0131 \u00fcr\u00fcnleri sanki kendi bulunduklar\u0131 mekanda ger\u00e7ekten oradaym\u0131\u015f gibi g\u00f6r\u00fcnt\u00fcleme \u015fans\u0131na sahip olabiliyorlar. Bunun yan\u0131 s\u0131ra sonsuz say\u0131daki renk ve desen kombinasyonu ile fiziksel bir ma\u011fazada zorlanabilecekleri bir s\u00fcre\u00e7ten de ka\u00e7\u0131nm\u0131\u015f oluyorlar. Firmalara i\u00e7ince m\u00fc\u015fterilerin \u00fcr\u00fcnleri bu \u015fekilde sanal olarak deneyimleyebilmeleri, sipari\u015flerdeki iade oranlar\u0131n\u0131n d\u00fc\u015fmesine sonu\u00e7 olarak da hem m\u00fc\u015fteri memnuniyetinin\u00a0 hem de operasyonal karl\u0131l\u0131\u011f\u0131n artmas\u0131na sebep olmaktad\u0131r.\u00a0<\/span><\/p>\n

Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik<\/span><\/a> (AR) teknolojisini etkin \u015fekilde ilk defa kullanmaya ba\u015flayan firmalardan biri olan IKEA mobilya firmas\u0131, AR uygulamas\u0131 sayesinde internet ve mobil uygulama \u00fczerinden yap\u0131lan sipari\u015flerinde iade oranlar\u0131nda b\u00fcy\u00fck oranda d\u00fc\u015f\u00fc\u015f g\u00f6sterdi\u011fini belirtmi\u015ftir. Ayn\u0131 \u015fekilde Kuzey Amerika’n\u0131n \u00f6nemli online perakendecilerinden biri olan Houzz\u2019\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 rakamlara g\u00f6re firma Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) teknolojisini kullanmaya ba\u015flamas\u0131yla birlikte m\u00fc\u015fterilerin sat\u0131n almaya y\u00f6nelmesinin 11x kat daha fazla artt\u0131\u011f\u0131n\u0131 ve uygulama i\u00e7erisinde zaman ge\u00e7irme oran\u0131n 2.7x kat oran\u0131n y\u00fckseldi\u011fini belirtmi\u015ftir. Benzer bir \u015fekilde d\u00fcnyan\u0131n en b\u00fcy\u00fck online e-ticaret alt yap\u0131s\u0131n\u0131 sunan Shopify\u2019da ge\u00e7ti\u011fimiz d\u00f6nemlerde a\u00e7\u0131klad\u0131\u011f\u0131 rapora g\u00f6re Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) teknolojisini kullanan ma\u011fazalar\u0131 ziyaret eden m\u00fc\u015fterilerin, sat\u0131n alma a\u015famas\u0131na y\u00f6nelmesi %250 daha fazla oldu\u011funu g\u00f6zlemlemi\u015flerdir.\u00a0<\/span><\/p>\n

Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik \u00d6rnekleri<\/strong><\/p>\n

\"\"<\/p>\n

Sadece mobilya veya Beyaz e\u015fya de\u011fil ayn\u0131 zamanda kozmetik sekt\u00f6r\u00fcnde Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) teknolojisini yo\u011fun \u015fekilde kullanan sekt\u00f6rlerin ba\u015f\u0131nda gelmektedir. G\u00fcn\u00fcm\u00fczde bir\u00e7ok kozmetik markas\u0131n\u0131n hem web sitesinde hem de mobil uygulamas\u0131 \u00fczerinden m\u00fc\u015fterilerine cihazlar\u0131n kameralar\u0131 yard\u0131m\u0131yla ilgili kozmetik \u00fcr\u00fcnleri kendi y\u00fczlerinde ger\u00e7ek zamanl\u0131 olarak g\u00f6r\u00fcnt\u00fcleyebilmelerine olanak tan\u0131maktad\u0131r. Ruj, rimel, g\u00f6z boyas\u0131 vb \u00fcr\u00fcnlere ek olarak sa\u00e7 boyas\u0131 veya ellerin takibi yard\u0131m\u0131 ile oje gibi \u00fcr\u00fcnler ger\u00e7ek zamanl\u0131 olarak denenebilmekte.\u00a0<\/span>K\u0131saca Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) teknolojisi m\u00fc\u015fterilere \u00fcr\u00fcnlerin h\u0131zl\u0131 bir \u015fekilde test edilip, s\u0131n\u0131rs\u0131z say\u0131da \u00fcr\u00fcn\u00fc deneme \u015fans\u0131 sa\u011flarken markalara da y\u00fcksek sat\u0131\u015f d\u00f6n\u00fc\u015f oranlar\u0131, iyi bir m\u00fc\u015fteri deneyimi ve d\u00fc\u015f\u00fck iade oran\u0131 ve elbette y\u00fcksek operasyonel karl\u0131l\u0131k sa\u011flanmas\u0131na yol a\u00e7maktad\u0131r. E\u011fer siz de Art\u0131r\u0131lm\u0131\u015f Ger\u00e7ek (AR) teknolojisi ile e-ticaret sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 y\u00fckseltmek isterseniz hemen bizimle ileti\u015fime<\/a> ge\u00e7ebilirsiniz. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) E-ticaret sekt\u00f6r\u00fcnde son birka\u00e7 y\u0131ld\u0131r kullan\u0131lmas\u0131na ra\u011fmen \u00f6zellikle pandemi sonras\u0131 d\u00f6nemde \u00f6nemi \u00e7ok daha fazla artt\u0131. Pandemi ile birlikte fiziksel ma\u011fazalar\u0131n kapanmas\u0131 ve online e-ticaret sitelerinin yeniden y\u00fckseli\u015fi AR teknolojisinin kullan\u0131m\u0131n\u0131 da art\u0131r\u0131lm\u0131\u015f durumda.\u00a0Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) uygulamalar\u0131, \u00f6zellikle de tamamen web siteleri \u00fczerinden \u00e7al\u0131\u015fabilen WebAR Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) \u00f6zelli\u011fi sayesinde m\u00fc\u015fteriler ma\u011faza […]<\/p>\n","protected":false},"author":2,"featured_media":230553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[36],"tags":[44,54,53],"class_list":["post-230552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","tag-ar-tr","tag-augmented-reality-ar","tag-webar"],"_links":{"self":[{"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/posts\/230552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/comments?post=230552"}],"version-history":[{"count":5,"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/posts\/230552\/revisions"}],"predecessor-version":[{"id":231371,"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/posts\/230552\/revisions\/231371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/media\/230553"}],"wp:attachment":[{"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/media?parent=230552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/categories?post=230552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holonext.com\/tr\/wp-json\/wp\/v2\/tags?post=230552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}